Joywell Foods came to Street Factory Media for a complete sampling solution for their new product. We arranged to lease and fully wrap a food truck, which was then strategically placed at popular family spots across California, like farmers' markets, fall festivals, and sporting events. As the lead designer, I created all the visuals for the truck and surrounding elements (like photo ops and signage) to attract people and make the experience inviting.
DESIGNED AT: Street Factory Media
