Joywell Foods approached Street Factory Media looking for a turnkey volume sampling solution for their new food product. We facilitated the leasing and complete wrapping of a compact food truck, strategically deployed to prominent family destinations throughout the state of California, including farmer's markets, fall festivals, sporting events, and more. As the lead designer for this project, I meticulously crafted the visual elements of the food truck and its surrounding assets (i.e. photo opportunity, signage, etc), effectively enticing and attracting individuals to partake in the experience.
DESIGNED AT: Street Factory Media